Mirabella Beauty launches Lasting Lash Waterproof Mascara, a stay-put flexible mascara formula that looks fabulous and feels even better. Most waterproof mascaras are flaky and irritating, Lasting Lash ensures comfortable wear while lengthening and volumizing lashes.

Lasting Lash is revolutionary in the waterproof mascara market. It was formulated to break down every barrier that is typical with other stay put options. “It stays flexible on the lash throughout the day with zero fall out making it very comfortable to wear, a feature not typical with waterproof mascaras!” says Creative Director Amber Bowen. “And even though it is waterproof, it removes easily at the end of the night compared to other formulas on the market.”

The mascara includes the ideal combination of film formers and polymers and includes ingredients that create a stretchable film over the lash. Most waterproof mascaras can be drying, Lasting Lash includes Panthenol, which adds a protective lash barrier and also provides moisture helping lashes to be healthier and stronger.

“I love this formula because it performs very different from traditional waterproof mascaras. Most waterproof options simply blacken lashes in a very natural application, said Bowen. Lasting Lash allows for building volume and shaping of lashes.”

Lasting Lash Waterproof Mascara will retail for $26 USD, beginning June 2016 at professional salons and on mirabellabeauty.com

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